Swedish Meatballs Confidential (pNSFW): Strategic Communication Plan for Afghanistan

Oct 5, 2007

Strategic Communication Plan for Afghanistan

If not for anything else, we pride ourselves in being quarter decent cherry pickers. After all, where meatballs are concerned, results are more important than originality. Found below is one fine cherry snatched from Mountain Runner's orchard of plenty. We should have stolen it to your attention earlier. Enjoy

An interesting document made its way to MountainRunner: DOD's approved Strategic Communication Plan for Afghanistan [pdf] (which I've made searchable) approved by Deputy Secretary of Defense Gordon England.

In order to augment our ongoing efforts in Afghanistan, the Department of Defense has developed the attached DOD Strategic Communication (SC) Plan for Afghanistan. This SC plan supports and complements NATO's International Security Assistance Force (ISAF) operations.

This SC plan directs all DoD organizations to begin execution immediately according to their specified duties and responsibilities. The plan is dynamic, and will continue to be updated and modified as Coalition efforts in Afghanistan evolve. To ensure the successful execution of this plan, DoD leaders are requested to provide the appropriate support to the designated lead organizations. Please review the attached SC plan to identify your responsibilities.

The DoD Strategic Communication Integration Group (SCIG) Secretariat stands ready to work with you and your staff on this important effort.

There's a lot in this document, including hits and misses. Addressed only to the DOD members of the Strategic Communication Integration Group, and not the Undersecretary of State for Public Diplomacy and Public Affairs, it identifies key elements of strategic communications, including those in which DOD is not the lead.

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"We are not quite sure what to think of the rather interesting but not entirely worksafe blog.

On the one hand, we find some of the pieces quite excellent but we dislike attempts to play insider baseball with Beltway politics (especially writ large.) We find such discussions border too often on conspiracy theory.

But when they focus on information operations and military matters, they prove worth reading. (We also rather like the manner in which they characterized our link - "Kent's Something of Import".... clearly an artifact of translation software, but it carries with it a flavour of the Victorian...)"
-Kent's Something of Import

"He's pretty smart. Plus, his, um, artwork, evades the filter on my DoD computer...

Nice"
-A testy guy named Isaac (testy is good, Isaac!)

"Bizarre site, no? I don't know who he/she is, but I'm afraid to link to him/her for risk of being dragged in by the lewd patrol."
-Armchair Generalist

"Swedish Meatballs Confidential focuses on unwrapping programs of propaganda, PSYOPS and "perception management" from across the spectrum of media outlets. It's saucy, too. This group knows what the fuck is going on. Read it, and you will too."
-Anything They Say

The struggle to disbelieve is eternal. We struggle to disbelieve that which contradicts our predisposition.
-Book Of Meatballs 27:33

EXCHANGE

M1:

If we are to take the idea and actions of the Long War seriously then we must immediately come to terms with the full spectrum of consequences of our nation engaged in COIN everywhere and always.

For this, only IO against self can provide us the slightest of chances for persevering without being sundered from within by the trauma of old school losses coming back to gnaw at a Will reared on the decisive and temporally compartmentalized wins of the history books that have reared us.

Otherwise we would do best in working for outlooks and solutions beyond the framework of the Long War. However, such choices are perhaps best left for consideration by more driven and invested minds.

So what do you say, Bernays - any hidden costs? Is this where democracy ends or perhaps where democracy only truly can begin?"

Reply by Matt at MountainRunner:

"The answer: Yes and no to both.

In part, Smith-Mundt is a response to Bernays' activities thirty-five years earlier.

During the massive restructuring of the United States to counter the emerging ideological threat coming from all angles (remember the National Security Act of 1947 was passed during the two years of debate on Smith-Mundt), Smith-Mundt was to protect democracy, not from itself but from the outside.

Protection inside was mainly for the broadcasters, which Benton vigorously and successfully courted the broadcasters and continued to do so afterward its passage in a period of increasingly rapid (relatively) news cycles and accessibility.

The Swede [HaHa!] is right, something significant needs to be done with Smith-Mundt, but attempts at an outright dismissal will be met by a swift and emotional counter-reaction. What is necessary is a conversation on the topic to understand its purpose and intent.

Commentary By Zenpundit:

Nice.

A few days ago, I discussed H-Diplo (a Listserv) as weaker platform than a blog, despite the past richness as a community of interest ( some folks feel the time of H-Net is long over).

Today, I featured an H-Diplo roundtable that could only be most easily put together by a high-powered community of vertical-thinking experts. That is a listserv operating at it's best, showcasing an exchange of real scholarly depth and nuance.

Nevertheless, the exchange that just occurred between SMC and Matt would never have happened on a moderated forum like H-Diplo.

Too cross-disciplinary.

Too idiosyncratic.

Too controversial.

Too much a square peg in the round hole.

Too...too...
undisciplinary

Best IO-Blog Ever
(w/ some serious caveats, of course.)
-Michael Tanji

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A must-read blog for IO practitioners or scholars of intelligence and communications interested in the subterranean media ecosystem of disinformation,black propaganda, white noise and strategic messages coming in all shades of gray.
- Mark Safranski aka Zen Pundit

Where meatballs are concerned, results are more important than authenticity.
-Book of Meatballs 81:99

I found this at a website that has alot of interesting posts about the “war of ideas” with Jihadis and psychological and information warfare.

Each post at this site is illustrated with an “art porn” image, and some of images seem to be deliberately provacative to muslims with pictures of naked women in hijab or vaginas that have been sown closed.

So if you’re offended or easily “incited to evil thoughts” or whatever, maybe you should stay away.
ProgressiveIslam.Org

We wear the mask that grins and lies.It hides our cheeks and shades our eyes. IO, Baby.