You can tell who is considered to be the important audience for the output of the info-op shop at the U.S. embassy in Iraq..
A draft report recently produced by the Baghdad embassy's director of strategic communications Ginger Cruz and obtained by NEWSWEEK makes the stakes clear: "Without popular support from US population, there is the risk that troops will be pulled back ... Thus there is a vital need to save popular support via message." Under the heading DOMESTIC MESSAGES, Cruz goes on to recommend 16 themes to reinforce with the American public, several of which Bush is likely to hit: "vitally important we succeed"; "actively working on new approaches"; "there are no quick or easy answers."
What's even more telling is that the IRAQI MESSAGES—the very next section—are still "TBD," to be determined.