There is little evidence that suggests that sanitizing or transforming the Palestinian brand produces much of a return, at least not for Palestinians.
Media-savvy westerners arrive in Gaza with usually just one stunning piece of advice for Gaza’s evolving de-facto government: you need a good PR firm. Hamas’s biggest problem, apparently, is not the 63-year illegal occupation: it’s branding.
(Article for some reason reminds me of all those online douche-bags who we had to educate in 4G war basics during the 2006 Izzzy/Hizzy dustup.)
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