Perception, Persuasion, and Communications

John Davies is one of the nation’s most respected communications strategists. He is the CEO of Southern California’s third largest public relations firm. He applies the study of human behavior and proven communications strategies to gain influence in the complex information-saturated decision-making process today. As a political consultant, John Davies enjoyed a nearly 90% win ratio with more than 150 campaigns. This is a lecture by John Davies held at the University of California, Santa Barbara (January 6, '06)